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Category: Uncategorized

How a Flood of Content Creates a Sense of Scarcity

In Cialdini’s groundbreaking book on influence, he described how Scarcity motivates people. Take two boxes of widgets – one is overflowing, the other is nearly bare. Which is better? Who knows. Which is better value? You can’t say. What you can say is if you wait, one option will...

Online Marketing Strategies 101

There’s two major ways to advertise online, one is using paid advertising programs and the other one is using free advertising platforms. The idea is to send targeted internet traffic to an offer in order to get responses and feedback from interested prospects. Paid Advertising Paid advertising can come...

3 Barriers to Break and Get Your Service-Based Business E-Commerce Ready

You might not think your service can be sold online but here’s 3 reasons why you might be wrong! We’ve all seen how rapidly e-commerce has taken over but many service-based small business owners and entrepreneurs are still gun shy about taking their business to the next level online....

The Shiny Object Syndrome in the Home Business Industry

If you’ve spent any amount of time online looking for legitimate ways to work from home and make money online, you’ve probably been exposed to hundreds of different business models. Some of these business models are legit and others are not. Due to social media, the search engines and...

How to Find Your Business Niche

3 Ways to Help Better Position Your Business for Market Success Finding your business niche is the first step of defining your brand. If you don’t understand how to position your business in the market place or know what you’re selling and why, then you won’t be able to...

How to Define Your Brand Voice

3 Steps to Help You Create This Essential Part of Your Business Brand Identity Creating your brand identity involves many different facets including the logo, taglines, website colours and brand voice. Every brand has a voice. Your brand is unique, so your brand voice should be too. Your branding...

How Can I Do Online Advertising?

Many online businesses start out on a limited spending budget and think they can’t manage to pay for advertising. The good news is that there are now many more options to start online advertising than even just a few years ago. Even better, there isn’t a sharp learning curve...

The Very Absolute Need of SEO Services in Every Business

Ask a mid-sized business or question a massive conglomerate and they will unequivocally answer that SEO is vital for their brand. It is especially so for all digital properties. It has become a universal truth in the world of commerce and trade that be it Social Media Marketing or...

Expert Advice On Reputation Management For Business

Many people go into business thinking that they will succeed, but too often it only results in mistakes and this leads to a bad reputation. If you would like helpful tips on what it takes to build positive business relationships and maintain a good reputation, then you will need...