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Month: April 2019

How to Join Your Readers While Keeping Your Authority

If you look up Cialdini, you’ll see plenty of references to his “six” principles of influence. If you see that, don’t bother clicking. It’s out of date, because there are seven of them. The often-forgotten seventh influence principle is Unity, which he mentioned in Pre-suasion. We listen to people...

How to Optimize Your Website for Voice Search

Voice Search Trends: Is Your Business Ready? When Google launched the Voice Search app for the iPhone in 2008, it was far from perfect. Over the years, speak-activated technology has become much more accurate and human-like. Stats show that Google’s English recognition accuracy rate is now over 95%. People...

The Power of Content Marketing Storytelling

3 Easy Ways to Increase Your Social Media Engagement Once upon a time your social media marketing strategy was probably largely focused on sharing links to third-party content with your audience. Well, those days are over, and if you want to stand out in the crowded and noisy online...

If You Want Something for Your Clients, Give Them Something

If you want something from your coaching and hypnotherapy clients, then it pays to be generous. One of the influence principles from Cialdini’s famous book on the topic is Reciprocity. The more you give, the more indebted people feel you to. People instinctively balance social debts. No one wanted...

How a Flood of Content Creates a Sense of Scarcity

In Cialdini’s groundbreaking book on influence, he described how Scarcity motivates people. Take two boxes of widgets – one is overflowing, the other is nearly bare. Which is better? Who knows. Which is better value? You can’t say. What you can say is if you wait, one option will...